me Snrnistungs Caladae 149 JANUARY Adi We Sire. eee OTe ea wits UA a 9h 4 8 24 25 26 27 31 OWE ns ae = Hh oe 1920 wad 20°:.4/ 20 1 Phe eae ANG 2 1 ss ee, « ea (Ota | Weal 1S ES PN 1 20 eh oe 26 27 28 29 Oc TO 6 ek Moot. Wokel. OF R Hea Rli ME = RN tO TE 1S A SAO Ts es 24° 29.20 2/428 31 FEBRUARY i bes aed ame iia Bi va By 10 ge, 22 23:24 FE 4 11 18 Pas T WERK c 3 4 10 11 am 17 18g 24 Bm 26 31 BO Pam Mae | yea | 8 a 16 17 18 23 2425 30 31 ON, kee aan Be 10 15:16. 17 Pay se ae | gt Room 519 * 9 East 46th Street, New York 17, N. Y. MARCH bowWerheee | EI A Sin ee AO iat 116) AF 1S YP Me i S7. UO Ene fees 18 is 1 ON 9 ieee Riva te Faas tle dies | 8 14 15.16. 17 5 RAP OS | Fh SO ae beet SEPTEMBER. Me amet) Alaa! a Pow no ET « WON St eae V2 ES ba ES 1G AP ee 2 ees 2622 282930 DECEMBER MS eo Wa ek bree SO ae ee 12.0139 14 IS 16 Ms OER EPP 26> 27.2529) 30 Plaza 9-2917 NOTE: Events are repeated until they take place. revisions are added each week as quickly as scheduled. HOME FURNISHINGS CALENDAR New events, last minute changes and HOME FURNISHINGS CALENDAR asks your indulgence for the unavoidable changes and new events that come up between issues, DATE Thursday May 26 Cancella= tion Thursday May 26 Thursday May 26- May 27 Thursday May 26 Just out Thursday May 26- Going on Saturday May 28- Sept. 6 WHAT'S GOING ON GIVEN BY WHERE PRESS PARTY CANCELLED ROBERT MAYER ASSOC. BERKSHIRE HOTEL The press breakfast and preview originally scheduled for this date has had to be cancelled due to production difficulties. The new date for the show ing will be announced later. Publicity: Franklin Fisher & Associates, Inc., Anne E, Gorman, MU, 22-1983. EUROPEAN EXHIBIT ARCHITECTURAL LEAGUE 115 EAST 40TH STREET "Ruropean Furniture & Fabrics 1949" originally scheduled to open May 23, will open to the public on this date. Contact: Virginia Pedrick, MU. 5-8400 ANNUAL CONFERENCE : SOC,OF THE PLASTICS IND. EDGEWATER BEACH In addition to a number of symposiums of interest to all who attend the conference there will be technical meetings for special industry groups. A luncheon will be held on May 26, and the annual banquet on May 27. Publicity: Langdon P. Williams, MU. 6-1490. ANALYSIS OF TELEVISION ASSN. OF NATL. ADVTRS. 285 MADISON AVENUE A complete analysis entitled "Television's Status and Trends", prepared by Dr. Alfred N. Goldsmith, radio and television consultant, is now available from the Association of National Advertisers, at $4 a copy. Dr. Goldsmith is the author of several books and many articles on the subject. This analysis presents data ranging from the growth of television to its sales impact, In the text and accompanying charts the report analyzes time costs to advertisers for individual stations and networks and presents data on varying types of television stations. Publicity: Peter Allport, OR. 9@4940, MODEL CONSUMER GOODS MUSEUM OF SCIENCE 57TH & LAKE MICHIGAN TESTING LABORATORY AND INDUSTRY CHICAGO, ILLINOIS How a modern merchandiser takes the guesswork out of buying is the subject of a recently opened exhibit sponsored by Sears, Roebuck & Company. The three general types of tests used and presented involve: check testing to verify producers’. claims; comparative testing of the goods of various producers; fact-finding testing to determine a wide range of information on a specific item. Contact: Norb Hildebrand, Museum of Science and In- dustry, 57th & Lake Michigan, Chicago, Illinois, Telephone: MU, 4=1414. LUSTRON HEART HOME NEW YORK HEART CAMPAIGN PALISADES AMUSEMENT TO OPEN TO PUBLIC 45 EAST 47TH STREET PARK, NEW JERSEY The Lustron Heart Home, a pre-built house which can be erected in three to four days after the completion of the concrete slab on which it rests, will open to the public. Decorated in the modern trend, this is a com= pletely "soap and water" house. Everything about it - exterior, interior, materials, cushions, mattresses, rugs and appliances - can be washed. Miss Patricia Harvey planned the decor of this $15,000 house which will be drawm for on September 6th. Contact: Shirley Portugal, New York Heart Campaign, MU. 81400. ole DATE May 29-~ June 1 May 30 Wednesday June 1 4:00 P,M.e 6:00 P.M, Wednesday June 1 43:00 P.M,- 7:00 P.M. Wednesday June 1 5:00 P,M, Cocktails Wednesday June l- June 3 Thursday dune 2° 12:30 P.M. 3:00 PoM, June 2-12 June 3 Friday June 3 12:00 M.- 6:00 P.M. Cocktails WHAT*S GOING ON GIVEN BY WHERE ANNUAL CONVENTION, ADV, FED. OF AMERICA, RICE HOTEL, HOUSTON, TEXAS. CONTACT: ELEANOR H, HULL, ADV. WOMEN OF N.Y,, 1233 6TH AVE., CI, 54149, WEEK BEGINNING MONDAY, MAY 30, 1949 MEMORIAL DAY (Legal Holiday). PRESS PREVIEW: FABRICS GOLDING DEC. FABRICS 470 FOURTH AVENUE A press preview of new fabrics, by invitation only, will be held by Gold- ing Decorative Fabrics in their newly decorated showrooms. Contact: Faith Willcox, 424 Madison Avenue, EL. 54248. WALLPAPER EXHIBIT GENE McDONALD 108 E. 57TH STREET Gene McDonald, wallpaper designer, will hold a showing of 15 hand printed wallpapers at a cocktail party for the press, to be given at the Laurel Gallery, 108 E. 57th Streaét. Publicity: Virginia Burdick, PL, 8-1725. PRESS PREVIEV GREEFF FABRICS, INC. 49 EAST 53RD STREET Samples of new imported silks, and a new series of upholstery fabrics will be shown informally to the press, by invitation only, at this time. Contact: Mrs, Donald Price, EL. 5-4900. Publ.: Hilda Kassell, PL. 9-2917. INTERNATIONAL ARTS ARTS & INDUSTRY WALDORF